August 10, 2016 10 Comments
In their classic book Metaphors We Live By, George Lakoff and Mark Johnson argue — very convincingly, and as I’ve reviewed before — that “[m]etaphor is one of our most important tools for trying to comprehend partially what cannot be comprehended totally” and that these conceptual metaphors are central to shaping our understanding of and interaction with the world we are embedded in. Based on the authors’ grounding in linguistics, part of their case proceeds by offering examples of, by my count, over 58 different metaphors and metonymies in our everyday language; and given their book’s intentions, they chose a particularly pertinent first case: ARGUMENT is WAR.
They show this metaphor in action through some example of common usage (pg. 4):
Your claims are indefensible.
He attacked every weak point in my argument.
His criticisms were right on target.
I demolished his argument.
I’ve never won an argument with him.
You disagree? Okay, shoot!
If you use that strategy, he’ll wipe you out.
He shot down all my arguments.
Notice that the even the xkcd I borrowed for visual reinforcement is titled ‘Duty Calls’, an expression usually associated with a departure for war. With our awareness drawn to this militaristic structure, Lakoff and Johnson encourage the reader to ask themselves: how would discussions look if instead of structuring arguments adversarially, we structured them after a cooperative activity like dance?